SIXT’s Wi-Fi Guerrilla Marketing

SIXT's - Guerrilla Marketing

Car rental company SIXT’s German agency came up with a novel super-solution to get its rental deals seen by visitors at the Hamburg airport.

What makes this so innovative is not just making very affordable use of an existing platform, the Wi-Fi network, but that its target audience (professionals) was arguably the group most likely to be accessing that platform.

Besides being a case study in clever guerrilla marketing, this is a great example of using the tools already at your disposal.

SIXT’s Wi-Fi – Guerrilla Marketing
Creative Guerrilla Marketing
Posted on by sashazibreg in Articles, Doing it Right

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