Libresse Guerrilla Marketing

With Libresse, you don't have to - Guerrilla Marketing

Libresse dropped more than 3,000 gift packs of tampons on Dutch beaches, with the feminine hygiene products falling out of the sky on pink parachutes.

The logic behind the “drop” was in response to Libresse data suggesting women avoid the beach during their period – hence the slogan, “With Libresse, you don’t have to.”

However, we think the real success of the campaign was making a fun spectacle out of what society suggests we should keep under wraps.

That, and the fact that the resulting video is chock-full of women in bikinis, all adds up to a successful promotional stunt.

With Libresse, you don’t have to – Guerrilla Marketing
Creative Guerrilla Marketing
Posted on by sashazibreg in Articles, Doing it Right

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