Today PointRoll announced the launch of OnPoint
OnPoint, a new campaign management, analytics and ad delivery platform was launch today by PointRoll. OnPoint is a singular tool that lets marketers reach the right audience with relevant, consistent and creative advertising across multiple digital channels, while easily monitoring and optimizing campaign performance.With consumers seeking one unified brand experience across all marketing channels, OnPoint allows marketers to bridge the gap between creative, analysis and consumer action in order to effectively optimize campaign performance and reach consumers at the right moment, with a unified brand experience. Some of the features of the platform include:
- New, easy to use ad analytics
- Campaign reporting dashboard
- Advanced Dynamic Creative Optimization (DCO) engine
- Ability to view analytics and present from a tablet as well as export graphs via PNG for placement in PowerPoint, Word, Prezi, email, etc.
The platform will continue to evolve in the coming months with new capabilities rolling out throughout 2012.