Guerrilla Marketing – Create a memorable brand experience!

Creative Guerrilla Marketing
Companies such as Nikon, Ikea, Peugeot, Toyota, Unicef, Duracell, to name a few, created successful Guerrilla Marketing projects.

Guerrilla Marketing is an alternative or grassroots form of promotions and advertising. A term coined by author, Jay Conrad Levinson, this type of marketing effort requires a minimal investment but yields maximum results. It uses creative, street-savvy techniques to get customers’ attention and go toe-to-toe with competitors without having to match budgets dollar-for-dollar.

The term guerrilla marketing is easily traced to guerrilla warfare which utilizes atypical tactics to achieve a goal in a competitive and unforgiving environment  remember that guy in the banner above . The concept of guerrilla marketing was invented as an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. Typically, guerrilla marketing campaigns are unexpected and unconventional, potentially interactive, and consumers are targeted in unexpected places. The objective of guerrilla marketing is to create a unique, engaging and thought-provoking concept to generate buzz, and consequently turn viral.

Guerrilla Marketing involves unusual approaches such as intercept encounters in public places, street giveaways of products, PR stunts, or any unconventional marketing intended to get maximum results from minimal resources. More innovative approaches to Guerrilla Marketing now utilize mobile digital technologies to engage the consumer and create a memorable brand experience.

IKEA Guerrilla Marketing Campaign
Creative Guerrilla Marketing

Swedish furniture giant IKEA makes little public pockets of Manhattan a little nicer with whimsical street settings in the “Everyday Fabulous” campaign. Seeing such ordinary items in unexpected places is a great way to cement something in a consumer’s mind, as well as actually get your physical product right under their noses – not an easy feat under normal circumstances.

Posted on by sashazibreg in Articles, Doing it Right

Add a Comment

LaLa Media Inc. - Online Marketing and Media company from Thornhill