Companies such as Nikon, Ikea, Peugeot, Toyota, Unicef, Duracell, to name a few, created successful Guerrilla Marketing projects.
Guerrilla Marketing is an alternative or grassroots form of promotions and advertising. A term coined by author, Jay Conrad Levinson, this type of marketing effort requires a minimal investment but yields maximum results. It uses creative, street-savvy techniques to get customers’ attention and go toe-to-toe with competitors without having to match budgets dollar-for-dollar.
The term guerrilla marketing is easily traced to guerrilla warfare which utilizes atypical tactics to achieve a goal in a competitive and unforgiving environment remember that guy in the banner above . The concept of guerrilla marketing was invented as an unconventional system of promotions that relies on rather than a big marketing budget. Typically, guerrilla marketing campaigns are unexpected and unconventional, potentially interactive, and consumers are targeted in unexpected places. The objective of guerrilla marketing is to create a
Guerrilla Marketing involves unusual approaches such as intercept encounters in public places, street giveaways of products, PR stunts, or any unconventional marketing intended to get maximum results from minimal resources. More innovative approaches to Guerrilla Marketing now utilize mobile digital technologies to engage the consumer and create a memorable brand experience.