My name is Darlene Lucas; some of you may know me from the various employment capacities I have held over the last 23 years in the non-profit sector. One of the major reasons for contacting you is my excitement and passion to share with you the various usages of social media for non-profits organizations.
Over the last few years a great deal has changed in how non-profit organizations present themselves to their clients. The balance between traditional and new is critical and understanding how to create an online presence can be very confusing. As you know the social landscape is forever changing and one of the approaches to understanding and learning how to use social media is simply by doing. Today more than ever, not understanding or being confused will hurt your organization.
The summer days fly by and while it seems all is quiet with the world, over here at FAME the beehive has been buzzing!
I just wanted to take this opportunity to let you know what’s been going on in our end of the world and to also give a shout out to some of the staff for some very special new initiatives that have taken place and will continue to take place in the coming months.
First off, I’d like to thank and congratulate Anie Najarian for the partnership she facilitated with Toronto Public Health (TPH) in developing a two part workshop for Parents to help them help and support their kids dealing with stress and to reinforce the work that fameKids does with their little people. This is the very first time that FAME has ever offered a Parenting Support Workshop! How exciting is that! Read more
The non-profit sector today faces numerous problems and challenges with Funders. Money being generated to and through Funders is not adequate enough to cover the expenses of day to day operations. In addition, approaches being used to solicit funding and strategies being developed to promote and advertize services and programs have shifted to non-profits having a strong on-line presence.
Many non-profit organizations are striving to gain a better understanding of how to gain the attention of their client’s and how to create a strong on-line presence for their agency. From my experience and many discussions with various stakeholders in the non-profit world it has become apparently clear that Inbound Marketing would be especially effective for non-profit organizations and small businesses.