Car rental company SIXT’s German agency came up with a novel super-solution to get its rental deals seen by visitors at the Hamburg airport.
What makes this so innovative is not just making very affordable use of an existing platform, the Wi-Fi network, but that its target audience (professionals) was arguably the group most likely to be accessing that platform. Read more
Absolut Vodka has utilized this stupendously simple idea to place the Vodka-flavored temptation on the luggage belt to create a memorable brand experience. First, it’s a place a consumer is forced to wait, consequently making any distraction a welcome one. You can see that people were very curious about the boxes labeled as “Absolut Temptation” and quite tempted to take a bottle of the vodka out of the box. Read more
UNICEF SUPPORT WATER, sanitation and hygiene projects are working to improve child health and survival in more than 90 developing countries. Globally, an estimated 125 million children under the age of five live in households without access to a safe drinking-water source.
UNICEF took a very ordinary object – A WATER VENDING MACHINE – and made it startling by filling it with bottles of disease-laden H2O to enlighten New Yorkers about how something we take for granted is not such a luxury in the developing world. Read more
Companies such as Nikon, Ikea, Peugeot, Toyota, Unicef, Duracell, to name a few, created successful Guerrilla Marketing projects.
Guerrilla Marketing is an alternative or grassroots form of promotions and advertising. A term coined by author, Jay Conrad Levinson, this type of marketing effort requires a minimal investment but yields maximum results. It uses creative, street-savvy techniques to get customers’ attention and go toe-to-toe with competitors without having to match budgets dollar-for-dollar. Read more
Business dreams take off for young entrepreneurs at Ascend
Store located in Black Creek populated by young business people
Young entrepreneurs in the Black Creek community can get the start they need to launch their business thanks to Doorsteps Neighbourhood Services’ lead Youth Enterprise Network (YEN).
ASCEND, a new store featuring clothing, jewelry, artwork and soap by Black Creek entrepreneurs, will open Thursday, June 14 at 2350 Finch Ave. W. at 3:30 p.m.
At Lala Media, we are always looking for innovative ways to encourage the non-profit organizations
and we are proud in supporting Doorsteps Neighbourhood Services initiative in providing online marketing and branding service. Read more