
Companies such as Nikon, Ikea, Peugeot, Toyota, Unicef, Duracell, to name a few, created successful Guerrilla Marketing projects.
Guerrilla Marketing is an alternative or grassroots form of promotions and advertising. A term coined by author, Jay Conrad Levinson, this type of marketing effort requires a minimal investment but yields maximum results. It uses creative, street-savvy techniques to get customers’ attention and go toe-to-toe with competitors without having to match budgets dollar-for-dollar. Read more