Changing people’s behavior for the better!
The easiest way to change people’s behavior for the better is by making it fun to do.
Changing people’s behavior for the better
Grow with email marketing
Libresse Guerrilla Marketing
Libresse dropped more than 3,000 gift packs of tampons on Dutch beaches, with the feminine hygiene products falling out of the sky on pink parachutes.
The logic behind the “drop” was in response to Libresse data suggesting women avoid the beach during their period – hence the slogan, “With Libresse, you don’t have to.”
However, we think the real success of the campaign was making a fun spectacle out of what society suggests we should keep under wraps.
SIXT’s Wi-Fi Guerrilla Marketing
Car rental company SIXT’s German agency came up with a novel super-solution to get its rental deals seen by visitors at the Hamburg airport.
What makes this so innovative is not just making very affordable use of an existing platform, the Wi-Fi network, but that its target audience (professionals) was arguably the group most likely to be accessing that platform. Read more
Absolut Vodka Guerrilla Marketing
Absolut Vodka has utilized this stupendously simple idea to place the Vodka-flavored temptation on the luggage belt to create a memorable brand experience. First, it’s a place a consumer is forced to wait, consequently making any distraction a welcome one. You can see that people were very curious about the boxes labeled as “Absolut Temptation” and quite tempted to take a bottle of the vodka out of the box. Read more
UNICEF Guerrilla Marketing
UNICEF SUPPORT WATER, sanitation and hygiene projects are working to improve child health and survival in more than 90 developing countries. Globally, an estimated 125 million children under the age of five live in households without access to a safe drinking-water source.
UNICEF took a very ordinary object – A WATER VENDING MACHINE – and made it startling by filling it with bottles of disease-laden H2O to enlighten New Yorkers about how something we take for granted is not such a luxury in the developing world. Read more
