Articles

Fabulous news from FAME

Posted on August 19, 2012 by sashazibreg in Articles, Non-Profit Leave a comment

The summer days fly by and while it seems all is quiet with the world, over here at FAME the beehive has been buzzing!

I just wanted to take this opportunity to let you know what’s been going on in our end of the world and to also give a shout out to some of the staff for some very special new initiatives that have taken place and will continue to take place in the coming months.

First off, I’d like to thank and congratulate Anie Najarian for the partnership she facilitated with Toronto Public Health (TPH) in developing a two part workshop for Parents to help them help and support their kids dealing with stress and to reinforce the work that fameKids does with their little people. This is the very first time that FAME has ever offered a Parenting Support Workshop! How exciting is that! Read more

Online Marketing and Non-Profits

Posted on August 8, 2012 by sashazibreg in Articles, Non-Profit Leave a comment

The non-profit sector today faces numerous problems and challenges with Funders. Money being generated to and through Funders is not adequate enough to cover the expenses of day to day operations. In addition, approaches being used to solicit funding and strategies being developed to promote and advertize services and programs have shifted to non-profits having a strong on-line presence.

Many non-profit organizations are striving to gain a better understanding of how to gain the attention of their client’s and how to create a strong on-line presence for their agency. From my experience and many discussions with various stakeholders in the non-profit world it has become apparently clear that Inbound Marketing would be especially effective for non-profit organizations and small businesses.

Build relationship with your customers

Posted on August 3, 2012 by sashazibreg in Articles Leave a comment

Developing your in-house internet marketing is an increasingly important business and sales tool, for both B2B and B2C companies.

Customers love it because it is information rich, they can conduct research on their own and easily make comparisons. Businesses owners love it because they can trace and measure the impact of their online marketing efforts. Today, business are investing more time in developing their online presence than ever before because there is a large and ever growing marketplace that is actively looking to be satisfied. Read more

Ariel Fashion Shoot

Posted on July 20, 2012 by sashazibreg in Articles, Branding Leave a comment

Saatchi and Saatchi is a very large advertising agency that also does some creative unconventional marketing such as the recent ‘Ariel Fashion Shoot’ campaign.

Laundry only really engages people when you get a stain on something you care about, like your favorite designer clothes. Consumers generally don’t believe there’s any major difference between the leading detergent brands. So how do we prove to them that Ariel Actilift is exceptional at removing tough stains, without boring them to death along the way?
Read more

Playing For Change

Posted on July 6, 2012 by sashazibreg in Articles Leave a comment

Song Stand By Me – Playing For Change

A great song with an inspirational message that can mean anything from sheltering the homeless, helping one in need, or adopting an animal. Watch as people from around the world play for change.

About the song

Stand by Me is a song originally performed by Ben E. King and written by King, Jerry Leiber, and Mike Stoller, based on the spiritual “Lord Stand by Me”,[1] plus two lines rooted in Psalms 46:2–3. There have been over 400 recorded versions of the song.

According to the documentary History of Rock ‘n’ Roll, Ben E. King had no intention of recording the song himself when he wrote it.[2] King had written the song for The Drifters, who passed on the chance to record it. It was not until after the “Spanish Harlem” recording session that he had some studio time left over. The session’s producers, Jerry Leiber and Mike Stoller, asked if he had any more songs and King played “Stand by Me” on the piano for them. They liked it and called the studio musicians back in to record it.

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