Developing your in-house internet marketing is an increasingly important business and sales tool, for both B2B and B2C companies.
Customers love it because it is information rich, they can conduct research on their own and easily make comparisons. Businesses owners love it because they can trace and measure the impact of their online marketing efforts. Today, business are investing more time in developing their online presence than ever before because there is a large and ever growing marketplace that is actively looking to be satisfied.
Marketing Strategies that Will Boost Your Sales
Establish and maintain relationships
In the early days of internet marketing it was possible to get a positive result despite little or no relationship with your customers. It’s interesting that the ability to sell products and services online without a direct relationship with the buyer is what led to the practice of spamming, which of course is not tolerated at all today.
Your marketing success will be dramatically enhanced if you have previously earned the trust of your customers. Social media is obviously a significant component for accomplishing this online.
The more you integrate with your community, the better you will be able to relate to them. It starts building trust and being likeable. The next step is to be helpful by sharing valuable content.
Content marketing is a process of sharing valuable information with your community that helps solve many of their problems. It’s not intended to replace your professional services, but to illuminate your capabilities. The most common concern is giving away so much that your prospects don’t need to hire you. That is indeed possible in some situations, but it’s a risk you have to take in order to expand your circle of influence. The true intent is to make your prospects better buyers of your products and services. You are not selling – just creating alignment with those you can best serve. This is why the best form of content marketing is honest and authentic. Done properly, it humanizes your business, which thereby enhances its trustworthiness.
Your content marketing is somewhat like talk radio – and you are the host. You are sharing useful information in a conversational manner with a little entertainment that keeps the listener engaged and helps them remember you and your service when they are next in the marketplace to buy.
Own Your Name
That might sound like a bit of an oxymoron, but hear me out. Your business name or brand may be all over the internet and you might not even know about it. You may think it’s absolutely great but the point is this, what is being said does not always paint your business in the best light and if you do not have the means to deal with this then it could have a negative impact on your business.
- Keep your website updated with fresh content
- Claim your social media profiles.
- USE your social media profiles
- Register your Google+ local business page
These are just a few of the things that as a business owner you should be doing to control your online reputation. Click here to learn more about the importance of your online presence.
Direct Response Marketing
To this point I’ve used the word process more than once. internet marketing is indeed a process – and one that shouldn’t be rushed. You wouldn’t make a marriage proposal on the first date would you?
Once you have done the work, you can and should make a proposal with direct response marketing. If you have ever written a sales letter or designed a postcard campaign to bring in more leads, then you understand the art of direct response marketing. Direct response marketing is copywriting that serves to elicit an action, such as picking up the phone to call your office, purchasing your product online, or visiting a landing page on your website. You have to consistently move your community to act in some way, because every time you get your community to take action, it predisposes them to doing it again and again.
There is no point going through the 4 local internet marketing methods above if the end result is that the consumer purchases from you and then walks away. You want this customer to enjoy your products, service or experience again and again and again. Not only enjoy it, you want them to be thrilled by it. You want them to be so excited about your products or services that they quite happily tell everyone that they meet about the huge benefits your products or services deliver.
Before somebody leaves your shop, office or practice ask them for a review. If you have a smart phone you could make a video it to post on YouTube. The power of testimonials can aid driving new business.
- Give your customers discount vouchers to hand out to their friends and family, mark these vouchers and say if the people come in then the next time that client comes in they will receive a percentage off their purchase. People love discounts and if they can share them with friends then they will love them and you even more.
- Grab the clients email address and send the client useful information, by that I don’t just mean bombard them with offers. If you run a restaurant then send them a recipe idea or information about foods that are in season that people should be using.
- If you run a dental surgery then send information about how to properly floss, or foods that are good for your teeth.
- Own a yoga studio? Then send them information about organic food stores or healthy food restaurants in your area.
By giving incredible value you create loyalty and when clients are loyal they come back and also they are happy to spread how great your service is to others. There is no cookie cutter approach to getting local internet marketing working for your business. Each and every business has different goals, clients and challenges. But by building relationships, giving extraordinary value and creating loyalty both on and offline the result will be nothing short of outstanding.
What local internet marketing strategies have worked well for you? Let us know by leaving your comments below!