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Piano stairs

July 5th, 2012 (No Comments)

Changing people’s behavior for the better! The easiest way to change people’s behavior for the better is by making it fun to do.

Viewable Impressions Metrics

June 27th, 2012 (No Comments)

PointRoll enables advertisers, agencies and publishers to create engaging advertising that connects with consumers by creating an interactive media presentation. PointRoll announced the addition of viewable impression measurement to over 150 available campaign performance metrics. Brands and agencies want to not only know where their impressions are served across sites, networks, and exchanges, but how […]

Libresse Guerrilla Marketing

June 26th, 2012 (No Comments)

Libresse dropped more than 3,000 gift packs of tampons on Dutch beaches, with the feminine hygiene products falling out of the sky on pink parachutes. The logic behind the “drop” was in response to Libresse data suggesting women avoid the beach during their period – hence the slogan, “With Libresse, you don’t have to.” However, […]

SIXT’s Wi-Fi Guerrilla Marketing

June 26th, 2012 (No Comments)

Car rental company SIXT’s German agency came up with a novel super-solution to get its rental deals seen by visitors at the Hamburg airport. What makes this so innovative is not just making very affordable use of an existing platform, the Wi-Fi network, but that its target audience (professionals) was arguably the group most likely […]

Absolut Vodka Guerrilla Marketing

June 25th, 2012 (No Comments)

Absolut Vodka has utilized this stupendously simple idea to place the Vodka-flavored temptation on the luggage belt to create a memorable brand experience. First, it’s a place a consumer is forced to wait, consequently making any distraction a welcome one. You can see that people were very curious about the boxes labeled as “Absolut Temptation” […]

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