Absolut Vodka Guerrilla Marketing

Absolut Vodka Guerrilla Marketing

Absolut Vodka has utilized this stupendously simple idea to place the Vodka-flavored temptation on the luggage belt to create a memorable brand experience. First, it’s a place a consumer is forced to wait, consequently making any distraction a welcome one. You can see that people were very curious about the boxes labeled as “Absolut Temptation” and quite tempted to take a bottle of the vodka out of the box.

Second, it plays on the fact that – even if you’d never act on it – you’ve probably thought about how easy it would be to nab an interesting looking item from the belt and just walk off.

Abslout Temptation – Guerrilla Marketing
Creative Guerrilla Marketing
Posted on by sashazibreg in Articles, Doing it Right

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